What is better Matte or Gloss?Updated a year ago

It depends on your preference and there is no right or wrong answer - some people naturally prefer one look over the other - but we can offer some simple guidance.

Matte delivers a natural and more classic photo print, and can reveal the subtle texture and feel of the underlying paper. 

• It tends to have slightly less contrast than an equivalent print on gloss. 
• It is ideal for photos where you are looking to retain the 'natural' look of the image as much as possible. 
• It also perfect for prints that you are going to frame behind glass or plastic.

Gloss adds an extra layer of shiny coating onto the base paper. 

• This will boost the colour and contrast of the photo print, as well as adding a little extra protection against scratches and creases. 
• However the shiny coating will also mean that fingerprints or scratches will show more obviously. 
• It is perfect for prints that you are going to frame or display without a glass cover.

Please note that matte is sometimes spelled matt, and gloss is sometimes called glossy. They are interchangeable terms (matt/matte and gloss/glossy) so don't worry!